Collins COBUILD Advanced Learner's English Dictionary - mass market
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Mass market
mass market
1. Mass market is used to refer to the large numbers of people who want to buy a particular product. (BUSINESS) They now have access to the mass markets of Japan and the UK. N-COUNT 2. Mass-market products are designed and produced for selling to large numbers of people. (BUSINESS) ...mass-market paperbacks. ADJ: ADJ n
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1.
adjective Date: 1952 1. sold through such retail outlets as supermarkets and drugstores as well as through bookstores a ~ paperback; also of, relating to, or publishing ~ materials 2. appealing or sold to a general audience ...Merriam-Webster Collegiate Dictionary
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